What is the SWOT analyses?
SWOT analysis
SWOT analysis is the simplest and four step process for analysis the company's internal and external expertise. Expertise means about the company's good and bad things. Offically SWOT stand for strengths, weakness, opportunities and threats, etc.These are four main step process which can individuals or competitors can do to understand other competitors. The main purpose to do a SWOT analysis to understand an organisation internal strengths and weakness because organisational internal environment belongs with its strengths and weakness. Internal environment strengths and weakness completely in the hand of management. Organization can overcome weakness and build or improve strengths. There are too many stakeholders who are serious about internal analysis of the company.There are competitors in the same business to get an edge on the competitors and other are can be current and those employees who wants to be the part of this business. Strength helps the company to progress in business and do business. Whereas, Weakness of a company can destroy the business.
Opportunities and threats are the external analysis of the company and its related to the internal environment. Opportunties and threats come from outside companies and a company have no control on the external environment. However, a company can predict these two elements. Research and development department is responsible to analyses opportunities and threats. opportunities always bring positivity and threats brings negativity in organizations.Opportunities are external and other environments such as politically stability, advancement in technology, best economic situation of the country and social and cultural changes can be opportunities for organization. Although opportunities belong to external environment still a firms need to analysis time to time. Moreover, If a firm unable to manage and study external environment, it can be a threats for a company. Business always in threats sometimes new entry of the same nature of business is a big threat for organizations or a company.
Strengths of the organisation
After review the business of an organisation these are main steps known as a strenghts of the business.
Employees: Number of employees or the productivity of employees is the strength. Employees basically a stakeholder who works for an organization and roles and freedom of work gives employees strength to complete tasks. examples, WL Gore, Mcdolands, Apple, Samsung, Tata in India, Sainsbury&Tesco. All companies have huge employees in numbers.
Departments: Different department can be the strength of the company. It includes, Marketing, Research and Development, HR and account department, etc.Strong departments such as marketing department of Coca cola, Pepsi, NEstle, Ali express and Zameen.com always campaigned strange about its products and HR departments of acompany.Banks i.e. Barclay, Netwest, HSBC, JPMorgan Chase & Co, United States Wells Fargo & Co and bank of Scotland are the best example of select employees for the right jobs. Moreover, Research and development department of NASA and CPD spend billions of dollars on research and development.
Loyal Customer: Loyalty belongs to the quality of products which make customers loyalty. In modern world loyalty for customers depends on quality the products. The best loyal customers example is Apple and Samsung in mobile phones, Zara, Walmart and Marks & Marks in retail have billion of loyal customers.
Revenue and Capital: Extra reserves and cash are also included in strengths of the company. Because this capital can be spent on bonuses and research to make firm more strong Walmart, State Grid Corporation of China, Sinopec Group, China National Petroleum Corporation, Toyota Motor, Apple Inc, Exxon Mobil, Johnson & Johnson, Intel, Volkswagen, Novartis, Microsoft, Samsung, Facebook and Google etc. always with big revenue.
Quality and Brand Image: Quality of product and brand image are two factors in the strengths of the company. Some people know about the company with its product and brand logo. I. e. Barclay, Mcdolands, KFC, Burger King, British airways, Facebook, Mauritius, Google, Nike, Superdry.Farri and Boss etc.
Weakness:
Weakness of the company impact negatively on company business and can be a disadvantage for a firm. These can be a main weakness of a firm.
Prices and quality level: Prices level and product quality can be a weakness of the company if we compare between two competitors in term of difference. Because people give the price of better quality rather than high price and low quality.
Training and development: Training and development is the part a parcel of the company. Most of company avoid training and development programs which are the weakness of the company and then their revenue start decreasing. the best examples are very town,zameen.com PIA, Poundland, Primark, H&M and Tecso are spending less on research and development etc.
Poor marketing: Marketing is an essential tool for sale products. if marketing is strong products sales volumes will increase and if its less in budgets the products, sales decrease. No one know company without good marketing and brand name.
Rules and regulations: Rules and regulation are every importance of the work place. Many organsiatons do not implement rules and regulations and the best example is WL gore and the FedEx company with the own work habits.
Opportunities:
opportunities are an external analysis of the company and its helps an organization to create opportunities for others and for organizations. opportunities can be in term of finance, human development, research and development and technological advancement in the firm and it helps an organization to adopt and progress in the business world.
Research and development: In globalization, its a big opportunity for the different firms to work everywhere in the world. Same research and development brings different talents from different parts of the world. Best examples a hotel industry internship programs bring different cultures while it practing in UK,USA,Australia,Newzeland, and East asian countries.
New ventures: In the political relationship among countries bring different local and international brands together.
Technological advancement and expertise: Technologist advancement helps a firm to promote its products all over the world with the help of websites. In modern world, mobile android apps brings information more fast from one place to another. In the modern era its important to use websites.
Social Media (SEO) social media is the power for any business in last few years. Social websites, Google, Facebook, YouTube, Pintester, Instagram, Medium and Twitter are popular amongst people. Social media is more stronger than any other media and traditional advertisement. Its more cheap and easy to approach for users. It is a great opportunity and strength for the firms. In many cases the usage of social media is strength, not usage is and weakness, planning to use is opportunities and avoiding it can be big threats.
Internship: Internship to university graduate, is another opportunities to use new talent. Its a big opportunity for business in mcdolands, Mauritius, Harrods, KFC, and media such as, BBC, CNN, Geo to use students. Moreover, banks, design companies, can also use internees as a trainer to pay less. It helps organization to spend less in the finding of bright talents.
Threats
New entrants: New entrance of a new company always remains a big threat for a firm who already running a business in the market. New company it comes with new idea and advancement in term of technology, strong brand image and quality of product with a marginal price always cover market share and customers. The best examples to understand this point is the entrance of Microsoft against IBM, Lyca mobile SIM against Lebara in the united kingdom. So it's really important to review the market and competitor activities.
Political situation: Political situation of the country where business operators must be suitable. The sustainability helps a firm to run business and sales always increase. Political situation includes the term period of government. Because most of Asian countries, South Asia, middle east and Africa, where democratic system is not strong new government brings changes in economic polices alwas effect in negative ways. the best examples are Pakistan, Srilanka, Indonesia, and some African countries also included where economic policies belong to political interests rather than national interests. Moreover, we include religious and social factor in political situations because most of companies come from USA, EU, UK, and Australia, etc. Such company faces problems in middle east, Bangladesh, India and Pakistan in the name of religion. Google, YouTube, Facebook, and mobiles Companies, such as Ptcl, Moblink, iPhone, Telenor, and sang only in Pakistan lost billions of dollars because of terrorism and religious extremism. Firms need to analyze these threats before going to places such as Pakistan, Afghanistan.East, West and North Africa and middles etc.
Recession: Recession still on his feet since 2007 and there is a chance of new wave in 2020.According to The economist, just a 2017,18 big economy of use, China, India and some other countries started to enjoy except Britain again in the frame of a new recession. So again firms need to analyses the causes of recession before taking business away from native places.
Stricter laws regulating environment pollution: Environmental pollution is another threat for firms related to Aviation and Manufacturing. Different countries are restricted with the issue of air pollution particularly the United Kingdom, EU, USA, Canada and Australia. Pakistan Air Line (PIA) ban in the EU and UK for the operation because of jets low quality and fuel consumption. Moreover, manufacturing companies can face problems and heavy penalties if they do not adopt rules and regulations.
Currency fluctuations: Stability of dollar, pound and euro is important for new business as different companies' business in these top three currencies.
Increasing fuel prices: That's a major issue for all business the fluctuation in the prices of oil affect all business. However, This threat can be overcome with the storage of oil.
Examples of SWOT analyses
Birtish Airways Swot analyses
Mcdoland SWOT analyses
KFC SWOT nanalyses
Pepsi SWOT analyses
Coca cola SWOT analyses
Tesco SWOT analysis
Toyata SWOT analyses
JP Morgan Swot analysis
Apple SWOT analysis
Samsung SWOt analysis
Microsoft Analysis
Intel SWOT analysis
SWOT analysis
SWOT analysis is the simplest and four step process for analysis the company's internal and external expertise. Expertise means about the company's good and bad things. Offically SWOT stand for strengths, weakness, opportunities and threats, etc.These are four main step process which can individuals or competitors can do to understand other competitors. The main purpose to do a SWOT analysis to understand an organisation internal strengths and weakness because organisational internal environment belongs with its strengths and weakness. Internal environment strengths and weakness completely in the hand of management. Organization can overcome weakness and build or improve strengths. There are too many stakeholders who are serious about internal analysis of the company.There are competitors in the same business to get an edge on the competitors and other are can be current and those employees who wants to be the part of this business. Strength helps the company to progress in business and do business. Whereas, Weakness of a company can destroy the business.
Opportunities and threats are the external analysis of the company and its related to the internal environment. Opportunties and threats come from outside companies and a company have no control on the external environment. However, a company can predict these two elements. Research and development department is responsible to analyses opportunities and threats. opportunities always bring positivity and threats brings negativity in organizations.Opportunities are external and other environments such as politically stability, advancement in technology, best economic situation of the country and social and cultural changes can be opportunities for organization. Although opportunities belong to external environment still a firms need to analysis time to time. Moreover, If a firm unable to manage and study external environment, it can be a threats for a company. Business always in threats sometimes new entry of the same nature of business is a big threat for organizations or a company.
Strengths of the organisation
After review the business of an organisation these are main steps known as a strenghts of the business.
Employees: Number of employees or the productivity of employees is the strength. Employees basically a stakeholder who works for an organization and roles and freedom of work gives employees strength to complete tasks. examples, WL Gore, Mcdolands, Apple, Samsung, Tata in India, Sainsbury&Tesco. All companies have huge employees in numbers.
Departments: Different department can be the strength of the company. It includes, Marketing, Research and Development, HR and account department, etc.Strong departments such as marketing department of Coca cola, Pepsi, NEstle, Ali express and Zameen.com always campaigned strange about its products and HR departments of acompany.Banks i.e. Barclay, Netwest, HSBC, JPMorgan Chase & Co, United States Wells Fargo & Co and bank of Scotland are the best example of select employees for the right jobs. Moreover, Research and development department of NASA and CPD spend billions of dollars on research and development.
Loyal Customer: Loyalty belongs to the quality of products which make customers loyalty. In modern world loyalty for customers depends on quality the products. The best loyal customers example is Apple and Samsung in mobile phones, Zara, Walmart and Marks & Marks in retail have billion of loyal customers.
Revenue and Capital: Extra reserves and cash are also included in strengths of the company. Because this capital can be spent on bonuses and research to make firm more strong Walmart, State Grid Corporation of China, Sinopec Group, China National Petroleum Corporation, Toyota Motor, Apple Inc, Exxon Mobil, Johnson & Johnson, Intel, Volkswagen, Novartis, Microsoft, Samsung, Facebook and Google etc. always with big revenue.
Quality and Brand Image: Quality of product and brand image are two factors in the strengths of the company. Some people know about the company with its product and brand logo. I. e. Barclay, Mcdolands, KFC, Burger King, British airways, Facebook, Mauritius, Google, Nike, Superdry.Farri and Boss etc.
Weakness:
Weakness of the company impact negatively on company business and can be a disadvantage for a firm. These can be a main weakness of a firm.
Prices and quality level: Prices level and product quality can be a weakness of the company if we compare between two competitors in term of difference. Because people give the price of better quality rather than high price and low quality.
Training and development: Training and development is the part a parcel of the company. Most of company avoid training and development programs which are the weakness of the company and then their revenue start decreasing. the best examples are very town,zameen.com PIA, Poundland, Primark, H&M and Tecso are spending less on research and development etc.
Poor marketing: Marketing is an essential tool for sale products. if marketing is strong products sales volumes will increase and if its less in budgets the products, sales decrease. No one know company without good marketing and brand name.
Rules and regulations: Rules and regulation are every importance of the work place. Many organsiatons do not implement rules and regulations and the best example is WL gore and the FedEx company with the own work habits.
Opportunities:
opportunities are an external analysis of the company and its helps an organization to create opportunities for others and for organizations. opportunities can be in term of finance, human development, research and development and technological advancement in the firm and it helps an organization to adopt and progress in the business world.
Research and development: In globalization, its a big opportunity for the different firms to work everywhere in the world. Same research and development brings different talents from different parts of the world. Best examples a hotel industry internship programs bring different cultures while it practing in UK,USA,Australia,Newzeland, and East asian countries.
New ventures: In the political relationship among countries bring different local and international brands together.
Technological advancement and expertise: Technologist advancement helps a firm to promote its products all over the world with the help of websites. In modern world, mobile android apps brings information more fast from one place to another. In the modern era its important to use websites.
Social Media (SEO) social media is the power for any business in last few years. Social websites, Google, Facebook, YouTube, Pintester, Instagram, Medium and Twitter are popular amongst people. Social media is more stronger than any other media and traditional advertisement. Its more cheap and easy to approach for users. It is a great opportunity and strength for the firms. In many cases the usage of social media is strength, not usage is and weakness, planning to use is opportunities and avoiding it can be big threats.
Internship: Internship to university graduate, is another opportunities to use new talent. Its a big opportunity for business in mcdolands, Mauritius, Harrods, KFC, and media such as, BBC, CNN, Geo to use students. Moreover, banks, design companies, can also use internees as a trainer to pay less. It helps organization to spend less in the finding of bright talents.
Threats
New entrants: New entrance of a new company always remains a big threat for a firm who already running a business in the market. New company it comes with new idea and advancement in term of technology, strong brand image and quality of product with a marginal price always cover market share and customers. The best examples to understand this point is the entrance of Microsoft against IBM, Lyca mobile SIM against Lebara in the united kingdom. So it's really important to review the market and competitor activities.
Political situation: Political situation of the country where business operators must be suitable. The sustainability helps a firm to run business and sales always increase. Political situation includes the term period of government. Because most of Asian countries, South Asia, middle east and Africa, where democratic system is not strong new government brings changes in economic polices alwas effect in negative ways. the best examples are Pakistan, Srilanka, Indonesia, and some African countries also included where economic policies belong to political interests rather than national interests. Moreover, we include religious and social factor in political situations because most of companies come from USA, EU, UK, and Australia, etc. Such company faces problems in middle east, Bangladesh, India and Pakistan in the name of religion. Google, YouTube, Facebook, and mobiles Companies, such as Ptcl, Moblink, iPhone, Telenor, and sang only in Pakistan lost billions of dollars because of terrorism and religious extremism. Firms need to analyze these threats before going to places such as Pakistan, Afghanistan.East, West and North Africa and middles etc.
Recession: Recession still on his feet since 2007 and there is a chance of new wave in 2020.According to The economist, just a 2017,18 big economy of use, China, India and some other countries started to enjoy except Britain again in the frame of a new recession. So again firms need to analyses the causes of recession before taking business away from native places.
Stricter laws regulating environment pollution: Environmental pollution is another threat for firms related to Aviation and Manufacturing. Different countries are restricted with the issue of air pollution particularly the United Kingdom, EU, USA, Canada and Australia. Pakistan Air Line (PIA) ban in the EU and UK for the operation because of jets low quality and fuel consumption. Moreover, manufacturing companies can face problems and heavy penalties if they do not adopt rules and regulations.
Currency fluctuations: Stability of dollar, pound and euro is important for new business as different companies' business in these top three currencies.
Increasing fuel prices: That's a major issue for all business the fluctuation in the prices of oil affect all business. However, This threat can be overcome with the storage of oil.
Examples of SWOT analyses
Birtish Airways Swot analyses
Mcdoland SWOT analyses
KFC SWOT nanalyses
Pepsi SWOT analyses
Coca cola SWOT analyses
Tesco SWOT analysis
Toyata SWOT analyses
JP Morgan Swot analysis
Apple SWOT analysis
Samsung SWOt analysis
Microsoft Analysis
Intel SWOT analysis
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