PESTEL analysis and Review   

Business is the oldest activity of mankind.Thousand of years ago when man starts live a social live people start selling goods from one place to another place.The history of human trade is the old concept. People from different parts of the world do business.The signs of the old civilization in Egypt, China, India, fairs and Europe give the proof of business. In beginning people do trade with the exchanges of goods than with the passage of time man learn the art ofcurrency and exchange.Modern technology made the business activities faster than the past.The sources of information and technology brought a revolution in the business world.The exchange of resources and particularly human resource gave the business new shape. Moreover, The development of press, printing, electronic media and globalization unite the business world and businessman starts writing and teaching business in general public. Furthermore, different business terminology, models and theories make the business simple and reachable on the door of every individual.Today we are going to discuss PESTEL analyses for our readers. 

A term PESTEL stands for Politics, Economy, society, Technonlgy, environments and Legality. We can say that a PESTEL is a framework or tool of different factors which is used to understand before starting a business in different places. In the modern era as human works like a machine so they do not like to waste time.PESTEL analysis help businesses and organizations start business in different places. So we can say that PESTEL is related to the business or organization externally.There are two factors affecting business known as environment or external and internal environment.External environment is not in the hand of businessmen or organization. it actually an environment of the country where business will start.Every country or region has different environment.It is essential for organizations or business to understand the factors such as Politics, Economy, Society, Technonlgy, environments and Legality before operating in a specific country or region.In the business organizations, marketers or marketing department is a responsible department for analysis and monitor the macro-environment of the country which can impact on business.

Let's describe and understand the different factors of external or macro environment for organizations

Political Factors: Most of countries where official activities are in the control of government. there is a democratic system in most of countries work. political factor includes political system and its stability, government, business and trade policies, tax policy, business laws, international trade laws include labor and environmental laws etc.All these things are important for organizations to understand for operating business, making rules and regulations and marketing campaigns and policy. The stability of government is important for businesses otherwise an organization needs to keep an eye in the changes occur in a specific place.
Economic factor: The second biggest factor organizations need to review is economic activities of the specific region or country. It includes economic growth, interest rate, exchange rate, the level of inflation.. Marketers or expert divides this factor in macro economical and micro economical factors to understand the governmental interest as macro and consumer behavior in term of spending income as a micro. In macro economic its belong to the government how government does the business with organization by using interest rate, taxation policy and other systems of business.
Social Factors:Social factor belongs to the people of the country, population, religion, norms races, beliefs, Atitude, age, professions, health and way of living. Different people live with local and cultural style and it's important to understand the customer values because in business people or customers are a stakeholder. All aspects of social factors are important for marketer to fully understand. Technological Factors:In the modern world the use of technology and understanding with technological equipment is important for organization to emails. It's essential for organizations to get facts and figure about how people of the country use modern technology generally and professionally because the organization needs labor for producing goods and services, distribution and communication and target markets and customers. It helps firm to choose a different way of communication for public. 
Environmental Factors:It includes how an organization follows government environmental policies and the use of human and environmental friendly raw material and wastage in the process of production.
Legal Factor: Different countries have own laws in society and business and marketers need to understand and behave ethically. International companies need more deep observation if they are not operating on native place. Because local people take this legal issue sensitively and Marketers need These factors, such as health and safety, equal opportunities within the organization on workplace and advertising standards, consumer rights and laws, product labelling and product safety externally when they will present products in society commercially.