Assess and evaluate the inter-reaction between news, public and stakeholder opinion and inter-organisational policy and strategy?
Assess and evaluate the interaction between the news media and stakeholders
News media and political groups
According to (Cater 1959, 7, quoted by Cook 1998, 1) the reporter is the recorder of government but he is also a participant. Media operates in a system in which power is divided. News reporter as much as anyone helps to shape the course of government. He can choose from among the myriad events that seethe beneath the surface of government, which to describe, which to ignore. News media usually deal with different political groups with their media managers. Officials believe that the media do a lot to set the policy agenda and to influence how an issue is understood by policymakers, media groups and government. (Ise, 2018)
Media Owners and News media
Media owner who actually runs or invest on business. In the growth and development of media they have some relevant part. However, they are not policymakers for media. In the past, they are engaged with policy making in many countries but their engagement has been limited. For instance, the Newspaper Proprietors Organization was part of the formulation of a code of ethics for journalists
The structural problem here is that newspaper media owners are left to draft policies for broadcast journalists not minding the idiosyncrasies of that category. Moreover, recommendations made often do not include the nature of the relationship between journalists and their employers, but are always limited to the way journalists should behave during the course of their duties. (Ise, 2018).Media owner invests capital and hire employed. However, Some owners in the media industry are professional related to media. At this point there is nice interaction which helps organizations in the process of policy and strategy making in inter-organizations.
News media and Uses
News media are famous in every country. The rating of news or current affairs programs is increasing due to the current world situation. Media required funds and resources to run industry. There are two types of media users one is general public and other business community. Media organizations depend on several sources of income, the chief of which is advertising. In most media houses, the revenue earned has become one of the yardsticks for measuring performance (Kumar, 2003, p. 2179) and for survival.The peanuts that media houses get from subscription is nothing compared to advertising gurus. Media and advertising have a symbiotic relationship with the industry. When a media house is not running as social service, but as a business system, then advertisers and media operators have a common domain where they meet. Therefore, advertising researchers who are fond of treating advertising as a separate domain would have to do a rethink.Since advertising is the lifeblood of the media, which translates as wages for the journalist, profit for the media owner and consumers’ access to media contents, it is in place to carry advertising along wherever the media go, especially when the issue at stake is the establishment of an institutional framework. While a media establishment would normally have its distinct advert executives to scout for business. News media are popular element in media so such popularity brings both users close with news media. (Ise, 2018).
It is concluded that there is continuous communication amongst different stakeholder and news media and without such interaction different tasks are unable to complete.Stakeholder groups need to news media and media also need stakeholders in case of news, income and coverage.There is a mutual relationship between news media and stakeholder group. Every stakeholder has different interest with news media in term of knowledge, information, publicity and coverage etc.
Assess and evaluate the interaction between the news media and stakeholders
News media and political groups
According to (Cater 1959, 7, quoted by Cook 1998, 1) the reporter is the recorder of government but he is also a participant. Media operates in a system in which power is divided. News reporter as much as anyone helps to shape the course of government. He can choose from among the myriad events that seethe beneath the surface of government, which to describe, which to ignore. News media usually deal with different political groups with their media managers. Officials believe that the media do a lot to set the policy agenda and to influence how an issue is understood by policymakers, media groups and government. (Ise, 2018)
Media Owners and News media
Media owner who actually runs or invest on business. In the growth and development of media they have some relevant part. However, they are not policymakers for media. In the past, they are engaged with policy making in many countries but their engagement has been limited. For instance, the Newspaper Proprietors Organization was part of the formulation of a code of ethics for journalists
The structural problem here is that newspaper media owners are left to draft policies for broadcast journalists not minding the idiosyncrasies of that category. Moreover, recommendations made often do not include the nature of the relationship between journalists and their employers, but are always limited to the way journalists should behave during the course of their duties. (Ise, 2018).Media owner invests capital and hire employed. However, Some owners in the media industry are professional related to media. At this point there is nice interaction which helps organizations in the process of policy and strategy making in inter-organizations.
News media and Uses
News media are famous in every country. The rating of news or current affairs programs is increasing due to the current world situation. Media required funds and resources to run industry. There are two types of media users one is general public and other business community. Media organizations depend on several sources of income, the chief of which is advertising. In most media houses, the revenue earned has become one of the yardsticks for measuring performance (Kumar, 2003, p. 2179) and for survival.The peanuts that media houses get from subscription is nothing compared to advertising gurus. Media and advertising have a symbiotic relationship with the industry. When a media house is not running as social service, but as a business system, then advertisers and media operators have a common domain where they meet. Therefore, advertising researchers who are fond of treating advertising as a separate domain would have to do a rethink.Since advertising is the lifeblood of the media, which translates as wages for the journalist, profit for the media owner and consumers’ access to media contents, it is in place to carry advertising along wherever the media go, especially when the issue at stake is the establishment of an institutional framework. While a media establishment would normally have its distinct advert executives to scout for business. News media are popular element in media so such popularity brings both users close with news media. (Ise, 2018).
It is concluded that there is continuous communication amongst different stakeholder and news media and without such interaction different tasks are unable to complete.Stakeholder groups need to news media and media also need stakeholders in case of news, income and coverage.There is a mutual relationship between news media and stakeholder group. Every stakeholder has different interest with news media in term of knowledge, information, publicity and coverage etc.
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